During my time at Triature, I led the UX and UI design for the website redesign of ADF Foods, a global food manufacturing and distribution company with a presence in over 55 countries. With a diverse portfolio of products across multiple sub-brands, the challenge was to create a website that maintained a cohesive brand identity while allowing each sub-brand to stand out. I designed a structured and visually engaging digital experience that showcased the distinct character of each sub-brand while ensuring seamless navigation, intuitive user interactions, and optimized product visibility.