Design / Air Jordan

Air Jordan

During my time at Blast Radius, I worked on the Air Jordan account for a year as a Designer. My role involved photo editing, refining product imagery, and contributing to various design projects. In addition to handling detailed product tracing and visual enhancements, I had the opportunity to develop a few creative designs and even apply my music production skills to select projects, adding a unique touch to the brand’s digital presence.

Air Jordan 2009

For the launch of the Air Jordan 2009, I was responsible for tracing and refining imagery of the new black colorway, ensuring precision and alignment with the brand’s visual standards. In addition, I designed supporting graphics inspired by the shoe’s design elements, creating a cohesive visual narrative. These assets were featured on the official website to introduce and highlight the new colorway to Air Jordan’s audience.

AJ F6 Premiere

The AJF6 Premiere drew inspiration from the hip-hop scene, influencing both its design and visual storytelling. To stay true to this aesthetic, I incorporated key elements of hip-hop culture into the launch video by producing the beat and adding scratch effects. The shoe’s colorway—a blend of brown and multicolored accents—inspired the overall visual direction of the video, which featured parchment-style textures and graffiti drips, creating a raw, street-inspired look that resonated with the shoe’s design language.