Design / Covalent 2.0

As Head of Design at Covalent, I led the company through two rebrands, evolving the brand to align with its growth and vision. I also developed a comprehensive design system that ensured consistency while maintaining flexibility across various use cases.

Throughout this process, I collaborated closely with the CEO, Product Manager, Marketing Managers, and Sales Team to align design with business objectives and user needs.

My core team included a Front-End Developer, a Motion Designer, and a Junior Designer, with whom I worked closely to execute our vision.

Rebrand

In 2024, Covalent underwent a rebrand with the help of an external agency. We took the new logo and style guide and extended it into a new brand that captured the same values from before.

Internally we referred to this phase of the brand as the as the Neon ASCII Phase.

Diagrams & Banner

Website

Staking Dashboard

Tshirt

Visual Imagery

Campaigns

At Covalent, we executed numerous campaigns through close collaboration between the Design Team, Marketing Team, and key stakeholders. Each campaign began with an internal brief, followed by meticulous planning and storyboarding. The duration varied, with some campaigns running for over two months, while others were shorter, aligned with specific events. Below are a few examples of our work.

The rebrand announcement was part of a larger campaign called The New Dawn, developed in collaboration with the marketing team and key stakeholders. To build anticipation within the community, we introduced a progress bar that gradually revealed a series of upgrades and announcements for the Covalent Network.

The final 10% was dedicated to unveiling the rebrand, with the last 5% marking the launch of a new token. To commemorate the transition, we released a video—storyboarded by me and brought to life by our in-house motion designer—which successfully energized the community and reinforced the new brand identity.

Rebrand Announcement

Brussels Airport Ad

Whitepapers

The Covalent Design System extended to documents, ensuring consistency across all materials. Most whitepapers were designed in Figma, providing seamless access to fonts, colors, diagrams, and visual assets. This approach streamlined updates, allowing changes to diagrams to flow directly into documents, which could then be re-exported and shared efficiently.