At Dugnad.AI, I led the branding and UI/UX design for the platform, ensuring a cohesive and meaningful visual identity. Inspired by the Norwegian tradition of “dugnad,” which emphasizes communal effort and support, the brand was designed to reflect this core value. The logo, composed of interconnected dots, symbolizes individuals coming together to create structure and support within their communities. For the website, I developed an intuitive and user-friendly interface that seamlessly guided users toward opportunities for community work. The design balanced simplicity with warmth, ensuring accessibility while reinforcing the platform’s mission of fostering collective action. Once the branding and UI/UX design were finalized, I handed the designs over to the startup’s team for development and launch, ensuring a smooth transition from concept to implementation.