When I joined Nexgear, I was entrusted with establishing the brand identity for the startup. Nexgear was focused on exploring and developing innovative wearable technology, with its first product, Frodo, positioned as a key offering. However, early strategic discussions led to the decision that the Nexgear brand should exist independently from Frodo, allowing for greater flexibility in future product development.

My approach to branding Nexgear was to create a versatile and adaptable identity—one that could evolve alongside the company's growth and accommodate a wide range of potential products. I designed the brand to be dynamic, ensuring it could resonate with different audiences while maintaining a cohesive and recognizable presence. This foundation allowed Nexgear to establish itself as an agile and forward-thinking company within the wearable tech space.