The first product launched at Betit Group was Thrills, an online slots platform. As Senior Art Director, I led the branding process, conducting extensive logo explorations before finalizing a vintage-inspired design. Since the slot games were developed by third-party providers, the platform’s branding needed to seamlessly integrate with various game assets. Once the brand identity was established, the on-site design team took over the platform’s design and development, ensuring consistency and implementation.