At Triature, I led the digital transition for Wonder Cement, one of India’s newest cement manufacturers, as they expanded their presence beyond traditional advertising. As Chief Creative Officer, I collaborated closely with the client and their marketing team to establish their online identity, ensuring it effectively showcased their world-class manufacturing processes.

Since their advertising efforts had previously been limited to billboards, TV, and radio, building their website from the ground up was a key milestone. I hired a photographer to capture high-quality visuals of their cement plant and brought in an illustrator to develop an interactive feature that detailed their step-by-step manufacturing process. This project not only marked their entry into the digital space but also reinforced their reputation as a modern and innovative company.